If so, this is the kind of cult most online marketers want -- those willing to pay for a product that is offered freely somewhere else. Notes Ms. Baynard, who once helped launch a fragrance for designer Karl Lagerfeld and who wears upscale designers Jil Sander and Giorgio Armani: "E-cards in the past just haven't had the correct taste level. How Ms. Lawson -- with no Internet background -- managed to succeed with a business model that has stumped many media giants is a testament both to the Internet's egalitarian nature and her own stubborn belief that doing it her way is the right way.
From Hallmark Cards Inc. The giants offer thousands of cards for every occasion; Bluemountain. These sites, as well as lesser-knowns such as flowgo. They also allow visitors to either send free cards or sign up for a free trial membership before paying fees.
Customization options are dizzying: users can send paper cards, create and print their own greetings, or add their own digitized voice in some cases. Lawson does none of that. She offers just a handful of cards for each occasion, such as Christmas, Halloween and Fourth of July. She designs the majority, adding a few from a neighbor, Beverley Pask-Hughes, who paints watercolors that Ms.
Lawson then scans and animates using Macromedia Flash software. Visitors may preview some cards, but none may be e-mailed until the subscription is paid. Lawson says. Meantime, she pledges to keep the site advertising-free.
In February she teamed up with a few friends and family members to create jacquielawson. Over the years the collection has grown to over ecards, each one showing a unique degree of artistry and attention to detail rarely seen in animated cards.
Even the music is composed and arranged specially for each one! We now have a range of birthday cards , Christmas ecards , thank you ecards , and so on, featuring dogs , cats , teddy bears , flowers , and many other subjects.
A modest yearly membership fee gives you access to the entire range of online greeting cards and allows you to send as many greetings as you like. You can even get a further discount by joining for two years! We hope you enjoy browsing our animated greetings, and if you're not already a member, we hope you'll consider joining us and sharing Jacquie's delightful animations with your friends and family.
And for a special pre-Christmas gift, check out our animated Advent Calendars. She got her first PC in and began using the animation program Macromedia Flash in After six weeks of trial and error she finished her first electronic Christmas card and sent it to 30 friends, then went to Australia. When she returned, she had 1, messages from people all over the world who had distributed the card by email.
Many asked that if she produced another card, she let them see it. The following November, a simple website was born, only to crash under huge demand.
Lawson's friend Andrew Dukes, now commercial manager, and nephew Mike Hughes-Chamberlain, now 'technical guru', suggested setting up a business. The Company seeks to have a transparent and constructive relationship with HMRC in which the Company acts in an open and honest manner. We engage with HMRC in a number of ways evidencing this approach.
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