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Preview this item Preview this item. The publishers weekly. He also created Children's Book Week and was responsible for the early extensive coverage of children's books that has remained a PW tradition.
Owned for much of the 20th century by R. Bowker which in turn was collectively owned by its staff since , Bowker was sold to the Xerox Corporation at the end of , and for the next 43 years PW was in corporate hands.
Xerox sold the magazine and its sister publications, Library Journal and School Library Journal to Britain's Reed International in , as part of its Cahners trade magazine division in the United States. In , Reed put its division of U. The magazine has enjoyed a succession of editors who have expanded the quality and range of its coverage, giving it in the process a remarkable preeminence in its field.
Mildred Smith, who joined in just out of college and ran the magazine for more than 40 years, placed strong emphasis on its news coverage and demanded clear, concise writing from the many industry figures she persuaded to write for the magazine. It still, however, had many old-fashioned features: it ran the texts of speeches at industry occasions verbatim, and was printed in a small format, only slightly larger than Readers Digest. Smith was succeeded by Chandler Grannis, who was passionate about scholarly publishing he continued to cover university presses' annual meetings for years after he retired and book design he introduced a weekly feature on the subject.
But perhaps it was Arnold Ehrlich, who came from the world of consumer magazine publishing Holiday ; Show ; Venture who did the most to make the magazine one that a lay-reader could dip into with interest. He created a series of author interviews, launched a news section and hired an expatriate American in Paris, Herbert R.
Lottman, as the magazine's first international correspondent. The bilingual Lottman became a household name in publishing circles in Europe, wrote dozens of penetrating features, interviews and a regular column, and made PW into a magazine that was genuinely international in its coverage. As publishing activity extended beyond the metropolitan cities, Ehrlich also established a group of regional columnists, covering the West Coast, Southern, Midwestern and New England scenes.
A West Coast correspondent for many years went on to become the bestselling novelist Lisa See. A young editor who had joined PW straight from high school, Daisy Maryles, worked more than 40 years at the magazine and is largely responsible for the development of the magazine's influential bestsellers lists.
Ehrlich hired another figure from the consumer and news world as his managing editor in , John Baker, an Englishman with a background at Reuters and Readers Digest General Books. In Baker went off to edit a spinoff attempt at a consumer book magazine, Bookviews , which ran its own features and original reviews, plus some reviews from PW.
Baker then returned to the magazine as editor-in-chief, where he remained for more than 25 years. Meanwhile, coverage of the bookselling scene was greatly expanded, and international issues were created around the book worlds of Britain, Australia and Canada among many other countries. Among editors hired during Baker's tenure were editorial director Jim Milliot and his co-editorial director Michael Coffey now retired ; Diane Roback, who heads up the magazine's extensive coverage of children's books; and Sybil Steinberg, now retired, who helped shape the reviews section as it is today.
As the power of the book chains grew, however, and the number of independent bookstores fell, the ad pages declined as publishers poured more of their promotional revenues into in-store promotions and ads in the chains' own catalogs. The upheavals in the early s involved in the creation of Reed Business Information caused further turmoil, and Nora Rawlinson, a career librarian who had edited Library Journal, was brought in as editor in , with Baker becoming editorial director.
Rawlinson added coverage of the library market to PW 's mission, and oversaw the development of PW 's online presence. In another effort to shake things up, Sara Nelson was brought in to replace Rawlinson in Nelson, formerly a publishing columnist for the New York Post and New York Observer , ordered up an extensive re-design emphasizing color and shorter stories and features, initiated a series of "Signature Reviews" written by name authors, and initiated a weekly editorial column.
Despite all these efforts, the economics of the book business were working against the magazine. Advertising continued to decline, and circulation descended below 15, Reed fired Nelson and other key editors, including Maryles, in January , a move that was widely covered in the consumer press. October 11, October 4, September 27, September 20, September 13, September 6, August 30, Chaos Above the Sand by Bruce Thomas.
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